How Falling in Love with your Prospects Reaps the Best Financial Rewards
Love.
It’s what makes the world go round.
Sure, it’s easy to get caught up in life’s many details and fast-paced distractions.
But when people come to the ends of their lives, it’s always love that counts most.
And since how you do 1 thing is how you do EVERYTHING — why not apply this to how your run your heart-based business?
Because I’ll tell you a little secret: Those who can connect most deeply and intimately with their prospective clients are the ONLY entrepreneurs that will survive (and thrive) in the long-run.
Things have changed. People are savvier, skeptical and flat-out bombarded with marketing messages at every turn.
That’s why the new, cutting-edge path to business success lies in this 1 simple truth:
The more you genuinely adore, cherish and love-up your peeps, the better your business will do.
Here’s what I mean:
From here forward, those who are most authentic, genuine, trustworthy and empathetic will win the entrepreneurial game. Hands-down.
Clever schemes, and cunning marketing just don’t cut it anymore.
Which should be great news to you. Why?
Because heart-centered Entrepreneurs like yourself are BUILT to do just this!
(And do it BRILLIANTLY, I might add.)
Here’s a fascinating fact one of my mentors shared with me recently:
Your prospect’s #1 DOMINANT desire is to be empathetically understood.
(That’s not just in our industry – that’s for any customer, for any business.
— They want to know that you “get” them.
— They want to know that you care.
— They want to know that you’ve got their back.
So what ways can you make your current business model even more intimate, personalized, high-touch and soulfully-sweet?
It’s no longer enough to have a super-skill or titillating talent. There’s too much competition for that alone to work business-magic.
And the way you can stand out over all other beings on this planet is to simply open your heart, and just be YOU.
No one can compete with your authentic, perfect self.
No one can touch who you are, deep down.
No one can copy your passion, creativity, unique style or quirky qualities.
No one.
No one.
No one.
Consider incorporating just one of these ideas into your business this week:
• Write hand-written thank-you notes to prospects (or current clients)
• Send surprise gifts in the mail – just for fun!
• Pick up the phone and check in on past contacts – just because!
• Share your personal stories in talks, newsletters or blogposts
• Offer complimentary sessions to build connection and new relationships
• Put a birthday card (or treat) in the mail on their special day
• Create programs and products that answer their biggest challenges
…What other ideas can YOU come up with?
(Share below in the comments section).
Welcome to the new business paradigm…
The new age of being real. Being honest. Connecting intimately. And bonding like nobody’s business.
(And creating life-long raving fans all along the way, FYI.)
When you do this, people begin to really like you. Trust you. Open their hands outstretched to you – hungry for that unique, perfect key that you (and only you) hold in your sweet hands. The one that can unlock a new world of possibilities!
Share below your own ideas of how to bring LOVE into your business practice — either things you’re already implementing today, or inspiring new ideas that you’re eager to try tomorrow . . .
Because love . . . it is the answer.
Always has been. Always will be.
HAPPY VALENTINE’S DAY!!!!!!
© 2013 Stephanie McWilliams LLC
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